Premium domain name

For your positioning in search engines, for your communication, the Domain Name is one of these elements of significant importance. A true standard of your company and your site, it can also impact your SEO.

How to choose? Should we give priority to keywords? Which extension to choose?

The following article is going to disclose few tips to consider when deciding to choose a domain name.

Which extension to choose?

If .com has long been the preferred extension when buying a domain name, this is no longer the case.

The domain name jungle is increasingly dense: hundreds of millions of domain names are registered (130 million domain names just for .com). We can be almost certain that any common name or well-known brand is already registered as a domain name (or to be more rigorous has already been reserved with a registrar).

Among these domain names, we distinguish premium domain names  very popular in relevant sectors and by speculators of the secondary market. But what is the exact definition? And who decides?