Did you know that your domain name is more than just a URL? Yes, your domain name is also an important asset for your brand. Think about it, your web address is the first point of contact for stakeholders to engage with your brand and understand who you are and what you do?
In fact, marketing and branding experts believe that a domain name is the founding pillar of a successful brand. A strong and simply identifiable identity that stands out from the crowd goes a long way in creating a lasting brand. That is why you should consider choosing a smart domain name that is short, meaningful, and memorable.
Since names that are short, keyword rich, and relevant to a conventional domain tend to cost more, startups and small businesses or even Freelancers should look for names in relevant new domain extensions. This strategy has 2 advantages:
Save money, and help your business grow into a strong brand.
New domain extensions and how they can help your marketing strategy
Simply put, new domain extensions are meaningful words that work as good alternatives to conventional domains. Domain extensions such as .STORE, .TECH, .SITE, .SPACE, .WEBSITE. .ONLINE, .PRESS, among many others, offer meaningful suffixes that clearly specify what you are doing.
This means that you can use new domain extensions in multiple ways, to build your brand and to amplify your marketing strategy. With this article, we give you 5 benefits of using a new domain extension to help your marketing strategy and build a stronger brand.
1. The new domain extensions are oriented towards the future
Voice search has changed the way people search the web. Since Siri, Alexa, and other virtual assistants have become increasingly popular, it's imperative to have a domain name that is:
- short
- Simple
- Easy to pronounce
- Easy to understand
- Easy to spell
As the specific extensions are relatively new, it will be easier for you to register a domain name that meets the above criteria. The greater availability of URLs with an extension like .SHOP or .STORE, for example, means that you can more easily choose a short, authoritative brand name.
For example, a voice search query to search for “www.only4womenz-store.com” will not give the desired result. However, by using a new domain extension such as .STORE, you choose a domain name 'www.onlyforwomen.store' or 'www.thewoman.store' which is not only easy to find but also a very personalized web address. .
2. New domain extensions turn into a professional, customizable email address
The most important element in building a business or personal brand is to become a professional and authoritative business. The best way to accomplish this goal is to register a new domain extension that you can use as part of your email address. This is a great opportunity to build a strong brand as it is enhanced by a professional email address that is reminiscent of the brand name.
For example, imagine that you are in contact with a potential client, potential investor, or partner and you want to give them your email address. You want to appear as a professional and serious brand, it is better if your email address is reminiscent of your brand name. This is why the emilyjones @ myrealestate [.] Site will certainly have a better chance of becoming a memorable brand as opposed to emilyjonespress @ myrealestatesite [.] Com.
A relevant, professional-looking branded email ID will immediately create a sense of trust and credibility in your business. A memorable business email ID indicates that you take your job seriously and that you are invested in it.
3. New domain extensions are very effective at generating branded links
A brand link - an abbreviated URL built around a brand name or related term that helps associate the company with the links, content, and information you share online.
You must have come across short links like bit.ly or virg.in on social media. But not many people know that using short brand links isn't just for international brands and large corporations. They can be used by anyone to share content on social media.
Link shortening is a simple service that any business can use and get the most out of. However, most short links appear as gibberish and incomprehensible text that does not serve branding.
Having a relevant and meaningful domain extension can help in this case. These new areas not only help build credibility, but also drive greater engagement and create stronger brand recall. All you have to do is purchase a smart name on a meaningful domain extension and register on a platform for custom linking. Easy !
4. New domain extensions work well as internal or external redirects
If you plan to promote a specific product or drive traffic to any of your website's interior pages, you need a simple URL. However, most inner page URLs are long, clunky, and complicated.
It's a link they can hardly share for their marketing communications. A smart way to drive traffic to this page is to use a new relevant domain extension. With this in mind, Amazon has created: www.kindle.store , a simple and neat domain name that is memorable and easy to remember, as well as a link that redirects to the deep link mentioned above. This link is not only useful for marketing, but it also helps build brand building
Here are some examples of smart redirects:
Using smart redirects is a great way to define your branding strategy for your new landing page or new product. You can choose the most relevant domain name depending on the positioning you want to create for the brand. For example, .TECH for technology, .FUN for, wellness, fun, .STORE for retail or e-commerce store, .SPACE for your blog or personal space, .SITE for your website.
5. The new domain extensions helps to get better quality backlinks.
In terms of SEO, backlinks have a central role. But did you know that anchor text (the specific words / characters that a hyperlink is defined on) also plays an important role? Not many people know that the anchor text word should be close to the hyperlink URL words.
This gives search engines a clear indication that the content and the link are relevant to each other and boosts SEO. For example, the anchor text “ break into tech ” that links back to www.breakinto.tech is great for SEO.
Conclusion
For any business, using a new domain extension is a smart choice as it offers tremendous opportunities to build a strong brand. The ability to register a domain name that can be personalized means that small businesses and startups among others can enjoy a lasting and unique online presence without having to compromise on their brand name choice.